The Social Media Manager
A new job title that has been created for many businesses over the last decade is that of a “Social Media Manager”.
Using the internet and social media as part of any businesses marketing and business branding strategy, can become a full time job that takes planning and timely execution if it is going to be successful in producing the results that your business needs to justify this extra time and money spent on this form of marketing.
Any marketing should have a purpose and a measurable outcome for you as a business owner to ensure you are getting a worthwhile return on your investment (ROI).
Learning to use social media correctly and being able to maximize your reach and potential returns is important, because too many business owners don’t yet understand the power, and pitfalls of this type of marketing, and the effects it can have on their business and bottom line, if not monitored and implemented properly.
If your planning to tackle this new job role yourself, or your are thinking of hiring the services of an external social media manager, my following few posts should help you get a better idea of what is involved and how to go about tackling this fandangled new thing they call social media.
What is Social Media?
To your business this means being able to be directly involved and an influence in the lives of your customers, ex-customer, and potential customers 24hrs a day, 7 days a week, anywhere in the world.
It doesn’t matter if your business is global or local, how and what you put on social media should follow these simple guidelines.
- Keep it relevant to your business or industry
- Engage with your audience and allow them to be involved
- Keep the sales pitches to a minimum
- This is not your soap box, so don’t use it as one
- Remember, what you say, can and will be used against in a court of law
- Be mindful of your own and your customers privacy
- Regularly encourage your audience to share
What Social Media Platforms?
Depending on what your business is might change which social platforms are the best for you, because it really depends on which ones your customers are using.
The most popular ones (at the moment) are where I suggest you get involved first, I suggest every business should have a;
- Facebook Page (different to a personal Facebook account)
- A Twitter account (in the business name)
- A Google plus account and business page
- A LinkedIn account
There are many more and your business may need to look at some specific ones like YouTube, Pinterest or Slideshare, but the above 4 are a good place to start your social media campaigns.
I will cover the benefits and how to get the most from these in the following few blog posts.
- Using a Facebook Page for your Local Business
- Twitter for Small Business
- A Plus for Business Using Google +
- Link your Business with LinkedIn
Click Here To Check Out Our Social Media Management Package