The game has changed as to how people find and rate your business when they are looking for the product or service you provide.
Having an online presence and using the Internet in one form or another is now vital to the success of any business no matter what their product or service is!
Why it’s Important for your small business.
- 97% percent of all potential customers looking for a product or service now use the internet to search for what they are looking for.
- Just having your business listed with online directories, along with all of your competition is not enough, customers want to research more, and get what information they need to make a purchasing decision, from a well set out, informative website/webpage.
Why you need a Website or Webpage
Having a website or webpage is now a necessity if you want your business to be found by those 97% of potential customers now searching on the Internet and researching for goods and services to use or purchase.
Your website needs to be clean and modern and allow searches to easily access the information they are looking for.
Having that website properly optimized for the search engines (SEO) like google, yahoo and Bing, so they can index your site under the appropiate keywords, will ensure your site is found by the maximum amount of traffic interested in what you offer.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
Why your site needs to be at the top of the search engine result pages (SERPS).
- 95% of all online searchers admitted to not looking past the first page of a search engine results, when doing a general inquiry search.
That is why it is important to have good SEO and have your website listed on the first page of the SERPS to maximize the amount of traffic your website will receive.
Check out our website packages and other small business internet marketing services here!